Fundraising is vital to many nonprofits, and today’s organizations have to compete ever more aggressively for donations.
For instance, while some donors indicate that they will increase their contributions during the pandemic, nearly a quarter will decrease their spending. Further, the COVID-19 pandemic has spurred more than $13 billion in donations to relief funds and medical research, crowding out the appeals of other kinds of nonprofits.
Read more at https://nonprofitinformation.com/nonprofit-efficiency-accountability/